Data-Driven Insights for Smart Place Decisions

Vista provides a powerful, data-driven approach to evaluating the opportunities and risks within towns and cities. It’s a credit rating for locations, delivering an objective assessment, helping Local Government, Businesses and Consultants understand which locations rank best today—and which have the most potential for the future.

Trusted by Place Brands throughouilt the UK & Ireland

Who uses Vista

Local Government

Local Government

  • A single source for reliable, objective data on your location
  • Supports informed decision-making in priority investment areas
  • Identifies peer locations and best practices for benchmarking
  • Captures local perceptions to enhance place marketing strategies
Local Government

Business & Investors

  • Validate major investment decisions with a trusted place performance score
  • Compare locations using standardized, data-driven insights
  • Assess market conditions for expansion or relocation
Local Government

Consultants

  • Quick access to data to provide a baseline and perceptions for place-based projects
  • Enhance your outputs and reports cost-effectively
  • Validate your recommendations and analysis

Why Choose Vista?

Saves Time

Saves time - Collated and verified data in a digestible format

Independent Validation

Independent validation - Third-party validation of location performance

Predictive Insights

Predictive insights - Predicts growth trends and emerging investment hotspots

Progress Tracking

Progress tracking - Tracks regional progress for Local Government planning

Risk Identification

Risk identification - Identifies risks of overdependence or underperformance in key areas

Marketing Support

Marketing support - Strengthens place marketing with validated positioning

Business Expansion

Business expansion - Supports business expansion with a clear, data-backed market assessment

Key features

  • Aggregates quantitative data from multiple trusted sources, updated in line with releases

  • Embeds qualitative insights for a well-rounded evaluation

  • Provides an overall place ranking and category-specific scores in areas such as Investment, Liveability and Talent

  • Developed with leading academic social and data scientists

  • Utilizes machine learning for predictive insights

Empower your place-based decisions with Vista.

Empower your place-based decisions with Vista.